tru diamonds

With Tru-Diamonds™, you will enjoy all the status, pleasure and confidence of the very finest diamond jewellery at a small fraction of the cost. These amazing simulated diamonds look so real that no one will ever know, unless you tell them.

When judged by the characteristics used by expert gemmologists to grade fine diamonds, every Tru-Diamonds™ gem measures up to the finest of fine grading. As you can see from the table, Tru-Diamonds™ are perfect ice-white in colour, flawless in clarity, perfectly cut every time and exactly the same sizes as conventional diamonds. What’s more, they are so hard and durable they even cut glass.

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All Listings from tru diamonds


Gala Event Ring Only £48!

Get our ever popular Gala Event Ring for only £48! The 4 ct. t.w. Stud Earrings are also on offer at £39 when bought with ring, and customers will get a FREE jewellery cleaner with their order.


15% OFF PLUS Stud Earrings FREE

Get 15% off your order including a FREE Set of Stud Earrings! offer can only be redeemed at checkout with offer code.


Half Price Princess Cut Jewellery

Princess Cut Jewellery on offer at Half Price when quoting code.


Meghan's Replica Rings at Half Price!

Get Meghan's Engagement And Aquamarine Heirloom Replica Rings at Half Price!


Chelsea Flower Show Half Price Specials!

Get these stunning floral and garden inspired at Half Price!



Get £50 off orders valued over £150 when quoting offer code AFCUS1950 at checkout.


GET £10 OFF orders!

Get £10 off order Values (over £50).



Get Get £30 off order values over £100 when quoting offer code AFCUS1930 at checkout.


Elegant range of simulated diamond jewellery

Gorgeous diamond rings, stunning diamond earrings & exquisite diamond pendants. Order online your own, stunning piece of simulated diamond jewellery from only £49!